About V. Sri

V. Sri is a thought partner who helps makers and founders at inflection points find the language, clarity, and conviction to make their next move.

As a writer and designer, he has spent over a decade at organizations like Yelp, Google, Zendesk, and Anthropic navigating corporate complexity. The most potent thing he learned is that productivity is not the problem. Intelligence is not the answer. People do not need more ideas or tools. They need clarity and discernment: fewer, better ideas, and the willingness to commit to them.

He left that world to work on the harder problem: helping people hear themselves clearly, think with discipline, and literally change the shape of their lives.

His work is for founders and makers building something real — people who can execute, but struggle to clearly say what they're building and why. The work helps them move from ambiguity to articulation, from scattered options to a clear path, and from hesitation to committed action.

V leads journeys and workshops to help people learn to discern. He gives talks on discernment, craft, and what it means to do serious work in an era designed to scatter your attention. He has taught storytelling at Stanford's d.school, and created Storytelling in the Woods, an intimate workshop for writers and thinkers working to improve their craft. He is currently the author of Microprinciples.